Haus of Tiles required a fully embedded, high-end product configurator to bring their customizable Mahjong sets to life online. Using Kickflip's 2D configurator, we developed a seamless in-page customization experience where users build their Mahjong setup step-by-step — selecting backgrounds, mats, tiles, racks, shufflers, and accessories with real-time visual updates that reflect the brand's premium aesthetic.
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Haus of Tiles required a fully embedded, high-end product configurator to bring their customizable Mahjong sets to life online. The goal was to create an immersive, design-forward experience directly within their Shopify store — moving away from traditional product selection into a visually rich, interactive journey. Using Kickflip's 2D configurator, we developed a seamless, in-page customization experience where users can build their Mahjong setup step-by-step. From selecting backgrounds and mats to layering tiles, racks, shufflers, and accessories, every choice updates in real time — resulting in a complete, styled environment that reflects the brand's premium aesthetic.
Before this solution, presenting highly customizable Mahjong sets in a structured and engaging way was a challenge. The large number of product variations — across mats, tiles, racks, accessories, and decorative elements — risked overwhelming users and creating friction in the buying process. The client required a fully embedded experience (no pop-ups or modals), a visually cohesive interface aligned with their luxury branding, a way to guide users through complex customization without confusion, and accurate layering and positioning of multiple product elements. The core challenge was to design a scalable configurator that simplifies complexity while maintaining a premium, intuitive user experience.