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E-commerce

JANGA Wetsuits

From interactive eCommerce stores and product customizers to 3D animations and cinematic visuals — we blend design, technology, and storytelling to help brands stand out and scale faster.

JANGA Wetsuits
JANGA Wetsuits - Project Overview

Project Overview

JANGA Wetsuits wanted to bring their custom ordering experience online by allowing customers to design premium wetsuits visually before purchasing. The goal was to replace a manual, form-based process with an interactive product builder that supports men's, women's, and kids' wetsuits. Using Kickflip's 2D product customizer, we created a fast, intuitive customization flow where users can select panel colors, apply patterns, customize logo colors, choose thickness, add hood and thermal lining options, and pick sizes — all with real-time visual feedback while maintaining JANGA's production and branding rules.

JANGA Wetsuits - Problem Statement

Problem Statement

Before the configurator, customers had limited visibility into what their custom wetsuit would look like, which created hesitation before checkout. Handling custom orders required back-and-forth communication and slowed down fulfillment. With many combinations of colors, patterns, materials, and sizes, JANGA also needed a way to present options clearly without overwhelming users. The challenge was to deliver a visual, scalable customization system that improves buyer confidence while enforcing manufacturing constraints such as logo placement, pattern usage, and upgrade logic.

JANGA Wetsuits - Our Solution

Our Solution

  • Implemented Kickflip 2D product customizer
  • Built a panel-based design system
  • Enabled real-time preview for colors, patterns, logo colors, and thickness options
  • Locked logo placement (left arm, back of left leg)
  • Restricted patterns to wetsuit panels only
  • Added dynamic pricing for thickness, hood, and lining upgrades
  • Designed a guided customization flow
  • Inserted a production disclaimer after color & pattern selection
  • Optimized for desktop and mobile UX

Technologies Used

Kickflip 2D Product CustomizerPanel-based Image RenderingResponsive UIDynamic Pricing Engine

Key Features

  • Live 2D product preview
  • Panel-level color & pattern control
  • Customizable logo colors
  • Smart pricing logic
  • Size logic for men, women, and kids
  • Manufacturing rules built into the UI

The Results

  • Faster custom order workflow
  • Reduced manual processing
  • Higher customer confidence before checkout
  • Scalable customization system
  • Premium, interactive shopping experience

Project Gallery

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