This project focused on building a fully interactive 2D wetsuit customizer for JANGA Wetsuits using Kickflip. The goal was to transform a manual custom order process into a seamless digital experience. Customers can personalize panel colors, patterns, logo colors, thickness, and add-ons with real-time visual updates. The solution balances creative freedom with manufacturing rules and brand consistency. The result is a premium, scalable customization experience designed for modern e-commerce.
JANGA Wetsuits wanted to bring their custom ordering experience online by allowing customers to design premium wetsuits visually before purchasing. The goal was to replace a manual, form-based process with an interactive product builder that supports men's, women's, and kids' wetsuits. Using Kickflip's 2D product customizer, we created a fast, intuitive customization flow where users can select panel colors, apply patterns, customize logo colors, choose thickness, add hood and thermal lining options, and pick sizes — all with real-time visual feedback while maintaining JANGA's production and branding rules.
Before the configurator, customers had limited visibility into what their custom wetsuit would look like, which created hesitation before checkout. Handling custom orders required back-and-forth communication and slowed down fulfillment. With many combinations of colors, patterns, materials, and sizes, JANGA also needed a way to present options clearly without overwhelming users. The challenge was to deliver a visual, scalable customization system that improves buyer confidence while enforcing manufacturing constraints such as logo placement, pattern usage, and upgrade logic.
