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Our Product

3D Product Configurator Platform

We engineered a fully custom 3D Product Configurator Platform to give ecommerce brands complete ownership of personalization workflows. The platform combines real-time rendering, advanced text styling, dynamic pricing, SKU automation, AR preview, and production file generation in one scalable ecosystem. This is our proprietary in-house product, built to remove the limitations of third-party configurator tools.

3D Product Configurator Platform
3D Product Configurator Platform - Project Overview

Project Overview

Personalization has become a key growth driver in ecommerce, but most 3D configurator tools remain restrictive, expensive, and technically limiting. Instead of depending on third-party plugins, we built our own fully custom 3D Product Configurator Platform for modern ecommerce brands. It provides complete control over rendering logic, pricing models, SKU generation, and production workflows, while integrating seamlessly with Shopify. This is not a client project. It is our proprietary 3D customization engine built for scalable personalization.

3D Product Configurator Platform - Problem Statement

Problem Statement

Through years of ecommerce customization work, we identified recurring market-wide issues that block scale: limited real-time rendering performance, weak mobile optimization, basic text tooling, rigid pricing structures, missing SKU automation, inaccurate AR output, manual print-file preparation, and heavy dependence on external platforms. These constraints make personalization difficult to scale and expensive to maintain.

3D Product Configurator Platform - Our Solution

Our Solution

  • Built a multi-role admin and vendor infrastructure with super admin dashboard, vendor panel, setup wizard, supplier module, RBAC, secure authentication, and audit logging
  • Engineered a real-time 3D customization engine using custom Three.js architecture for smooth desktop and mobile rendering
  • Implemented vendor-controlled product logic for attributes, style rules, option visibility, variant behavior, and operational workflows
  • Developed an advanced browser-based text and styling engine with production-level controls, including fill and stroke, spacing, alignment, stretch limits, shadow presets, embroidery effects, and engraving simulation
  • Created a dynamic pricing and SKU system supporting bulk, MOQ, range-based, fixed, dropdown, and variant-linked models
  • Integrated accurate AR preview with applied style effects to improve confidence before purchase
  • Automated layered print-ready file generation after checkout to reduce manual production work and manufacturing errors
  • Connected customization and checkout flows directly with Shopify for scalable ecommerce operations

Technologies Used

Custom Three.js-based 3D ArchitectureShopify IntegrationDynamic Pricing and SKU EngineAR Preview and Production Automation

Key Features

  • High-performance live 3D product visualization
  • Multi-language interface for global storefronts
  • Layer-based customization logic
  • Vendor-level permission control for all styling rules
  • Real-time dynamic price recalculation
  • Automated SKU generation from variant selections
  • AR-powered real-world product preview
  • Production-ready layered file automation

The Results

  • Full ownership of personalization infrastructure
  • Scalable real-time 3D rendering across devices
  • Accurate dynamic pricing and checkout alignment
  • Reduced operational workload via automation
  • Faster production handoff with print-ready outputs
  • Stronger customer confidence through AR and live customization

Project Gallery

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